Go from invisible to visible with our Google Business Profile optimization and start showing up when people in your area are looking for your products and services!
If you want to learn how to stand out from the competition, improve your rankings, be perceived as a credible business and increase conversions and leads, optimizing your Google Business Profile is a great place to start.
The Google Business profile is the gateway between the prospect and your business — but it is more often than not overlooked. Simple optimizations here can have huge results in terms of visibility — and customers for your business. We want to make sure you make the most of it.
Let's get this straight right away: you need a website to consistently rank well on Google. Most of the competitors that are beating you and getting the customers instead of you have a website which makes them rank better than you. There's simply no way around it.
The website you link your business to is also a significant ranking factor. But simply having a website isn't enough! What many business owners get wrong is that the website and the Google Business Profile actually go hand in hand and need to work together — meaning that the content on your home page is in line with the primary business category you've chosen on your Google Business Profile.
We make sure the keywords you are targeting show up on the home page. We always make sure to include your primary business category in your first headline on the home page, to send a strong signal to Google that you do what you claim in the business profile.
If basics like your address, business categories, content and opening hours differ between the Business Profile and your website, you confuse Google — and that's not good — that will impact your visibility. We make sure everything is speaking the same language across all channels so that you show up when people need your services the most.
General Guidelines: Make sure all the information listed in your profile such as your business address, opening hours, phone number exactly matches your website. If Google is confused, it will not help you show up when customers search for you.
Your photos play a massive part in how your business will be perceived by your prospective customers. If you hire us for our Visibility package we come to your business and take photos during our on-boarding which we use to update your Google Business Profile.
General Guidelines: Do not use stock photos! Use your best photo as the cover photo (Google recommends 1024 × 576 px as the size).
Did you know you can add your products and services directly into your Google My Business listing? This can help beef out your profile, help your prospects make a more informed decision and show additional lush photos of your products.
Did you know? Even if you are a service based business you can add your fixed price services as products to get additional photos onto your profile and really stand out.
While we actually follow a 20 step checklist to optimize your listing, here are the 4 most impactful optimizations you can do ranked in order of significance, to increase the views of your Google Profile listing.
— Make sure you get this one right!
The primary business category is the most influential factor that impacts the ranking of your listing — choose it wisely! You should also add secondary business categories — you can add up to 9. Not sure what to add? We have tools that spy on your competitors and analyse what categories work best and which one you can choose!
— Is your business category in your name?
Getting your primary business category and the area you work in into the title can make a huge difference. But Google doesn't allow you to do that willy nilly — you need a similar tagline on your website. We help you optimize your website with a tagline that includes your category and area without infringing on Google's guidelines.
— Where do you operate?
This is especially important for plumbers, electricians and anyone who goes out to their clients to service them. For these businesses it's recommended to turn off your physical address and instead show up in search results across your service areas rather than just around your physical location.
— Make sure to collect them regularly!
Reviews are often the difference between winning and losing when it comes to your profile's visibility, ranking and overall attractiveness. Make sure to ask customers for a review using Google's Review link. (We help you with this using our system where you only get 4 or 5 star reviews.)
oogle Business Profile Optimization